Little-known doesn’t stamp on Guillermo del Toro’s “Pacific Rim” after the heavy marketing campaign unleashed in the months that led up to a mid-July theatrical release. Little-understood underlines the film regarding kaiju monsters and monolithic mechs to a general American audience.
In a July 12 to 14 weekend, two sequels gave the massively ambitious sci-fi adventure a daily play-by-play box office race.
But it was family entertainment that continental movie-goers chose following on weeks of a predominant bevy of superheroes, zombies, a masked cowboy vendetta and an assaulting take over of the White House itself – twice.
The all-age intermission of film sorts gave “Despicable Me 2” a back-to-back week at the number one spot at the box office. On this second weekend out, the animated supervillain-comedy accumulates $44.7 million. Almost breaking into Gru’s secret lair, the Adam Sandler starring “Grown Ups 2” closes out its theatrical debut at $42.5 million.
The heavy-sell “Pacific Rim” came close to a $40. million close-out of ticket sales which was an early on prediction by industry observers. After a display and launch of comic books, trailers, posters and stills the action/sci-fi still had enough appeal to enter third place along the box office charting.
Family movies will have to brace against another queue of action-packed summer movies. The sequel to the comic book adaptation “Red” opens on July 19. “Red 2” enters the debut foray with a heavy A-List cast of Bruce Willis, Helen Mirren, Morgan Freeman, Catherine Zeta-Jones, John Malkovich, Mary-Louise Parker and Anthony Hopkins; the comics based movie contends within the showing of two supernatural themes.
“R.I.P.D.” stars Jeff Bridges and Ryan Reynolds, but the adventurous paranormal coincides with the thriller haunt “The Conjuring” with leads Patrick Wilson and Vera Farmiga.
And while one drama “Only God Forgives” comes out with a limited showing, “Despicable Me 2” has one of its own leads putting another comedy into the versus. Kristen Wiig leads in “Girl Most Likely” with Annette Benning.
Is the family intermission over?