Lionsgate to launch clothing line inspired by ‘The Hunger Games: Catching Fire’

Credits: Lionsgate
Credits: Lionsgate

Lionsgate to launch clothing line inspired by ‘The Hunger Games: Catching Fire’

Lionsgate announced Wednesday morning that it is teaming up with retailer Net-A-Porter to release an exclusive fashion line inspired by The Hunger Games: Catching Fire.

Costume designer Trish Summerville created the “Capitol Couture” clothing line, which includes 16 ready-to-wear pieces, along with jewelry and leather goods. The collection will be available exclusively from Net-A-Porter ahead of the November 22nd theatrical release of Catching Fire.

“I am extremely proud of the designs that we created for The Hunger Games: Catching Fire and there’s no partner more appropriate for ‘Capitol Couture’ than the world’s most cutting-edge luxury retailer,” Summerville said. “I can’t wait to share it with the public.”

It may seem an odd partnership, especially to fans who cringed at the release of a nail polish collection inspired by the first Hunger Games movie in 2012 — considering part of the film’s message is to poke fun at those who obsess over beauty and fashion.

That said, Lionsgate seems confident that fans are eager to embrace the luxurious fashions embodied by the citizens of the Capitol in The Hunger Games stories.

“In the world of The Hunger Games, one of the ways the Capitol defines itself is through fashion,” Lionsgate CMO Tim Palen said. “When we launched Capitol Couture online, it took off and quickly became an out-of-world experience for both fans of the franchise and those obsessed with the future of fashion.”

What do you think of the Catching Fire clothing line? Sound off in the comments below!

Read More by Sara Gundell

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s